NEWS CENTER



Pinnacle joins hands to celebrate the grand event The signing ceremony of strategic cooperation between New Beacon Hotel Group and Shanghai Lilian Hotel Group ended perfectly

Date:

2021-09-15


  On March 9, 2017, in the New Beacon Hall of New Beacon New Era International Hotel in Wuhan, Mr. Wu Bin, Chairman of Wuhan New Beacon Hotel Group, and Mr. Ye Xinjie, Chairman of Shanghai Lilian Hotel Management Group signed a strategic cooperation agreement.

  New Beacon has more than 20 wholly-owned and holding (partnership) subsidiaries, a total development volume of nearly 3 million square meters of real estate and commercial real estate, more than 20 mid-to-high-end chain hotels, more than 20 chain fashion restaurants and entertainment mass-market KTV , more than 40 chain preschool education institutions and 5 art centers, laying a good foundation for the operation of modern urban life.

  New Beacon Hotel Group (Wuhan) Co., Ltd. is the pioneer team of New Beacon Group in the hotel and other service business clusters. Chain management company. For more than 20 years, with solid professional management experience and international vision, excellent business reputation and service quality, through the development strategy of chain operation, and the market competition strategy of cost-effective services, the "New Beacon" brand has been rapidly formed. With its influence and market share in the industry, it has become a leading hotel management group in Hubei and Central China.

  Shanghai Lilian Hotel Management Group

  "Lilian Group" Shanghai Lilian Hotel Management Group Co., Ltd. is deeply engaged in the business hotel chain field, aiming to build a well-known brand of mid-range hotels.

  An elegant and successful business is the link between the company, the team and the customer. Lilian is willing to be synonymous with "elegance and success" in the hotel business.

  At present, the group owns three major brands, namely "Wanxin Hotel", "Wanxin Huixuan Hotel" and "Sea Phoenix Theme Hotel". to build.

  As of December 31, 2016, the number of members of the group has exceeded one million, and the total number of guest rooms has exceeded 5,000, covering more than 20 cities across the country.

  The two parties will realize the alliance between strategic partners in terms of brand exchange, member exchange, and booking platform.

  According to the needs of business development, the two parties can negotiate in advance to supplement the missing parts of their own industries by using the resources of the two groups.

  Various forms of development cooperation, joint operation, resource sharing, and jointly build a training and education platform:

  The two parties carry out talent exchange, and through exchange, study and inspection, promote their respective improvement in products, services, marketing and human resources, and both parties can jointly conduct bidding for large-scale procurement projects.

  The two sides cooperate in other fields based on mutual trust.